A site redesign! Exciting!
Do you speak the language?
I’ve seen a common thread in the industry that many web design companies build what they know, without the focus being on what the client needs and wants.
You need someone on your team who can translate the overly complicated jargon and make sure that your best interests are met.
Who is protecting YOUR best interests?
You’ll want someone to help you avoid:
- Lack of redirects
- Inadequate Analytics
- Thin content
- Missing naming conventions or alt-text
- Too many plugins
- Someone else’s content used as a base for your site, with *most* of the company names changed