Likes & Visitors
I like to call those “vanity metrics”. You know what I’m talking about. When your analytics consultant tells you there were 10,000 visitors to your site last month!
Unfortunately, 20% were bots, and 70% were coming because you had a totally unrelated-to-your-business keyword that got indexed in Google and was sending you wildly unqualified prospects.
That leaves about 1,000 people who wandered in.
Sadly, none of them were really qualified either.
But you didn’t know that, because you were being fed “vanity metrics”.
I don’t believe in those. I’d rather send 3 qualified visitors to your site, then 10,000 tire-kickers.
If you’re the type of business owner who prefers hard data over vague promises.
We might be a good fit.