It seems easy enough. Make some ads. Google will run them.
You’ll be wildly popular and have tons of customers.
Not so fast…
Easy that is. Effective that’s not.
Do you have your remarketing tag active? Are you tracking conversions? Do you even know what you realistically can expect from this traffic?
While Adwords is a very powerful tool, too often money is spent on management, without really understanding what you’re getting.
I think you need someone to sit down and give you the talk.